There’s a tension between generations. Yesterday’s generation worries that today’s youth doesn’t really understand or acknowledge the importance of this day and the impact it has on today.

Create a campaign to commemorate the youth of ’76, by showing that in the 30 years of democracy and after 48 years since June 16 1976, despite the problems we might still have, we have made a lot of progress.
For the first time in history, having a youth day campaign with a fresh perspective, told from the experience of today’s youth and in their own voice and tone.

Creat messages of gratitude from the youth of 2024 to the youth of 1976

To embody the arduous struggle, I chose the visceral power of a real, clenched fist. Conversely, the effortless ease of our modern lives is represented by a simple emoji.