Youth month campaign
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INSIGHT
Our youths are incredibly talented, but achieving their dreams and ambitions can sometimes feel like a long and unattainable journey.
IDEA
Facilitate a collaboration between established artists and young artists who need the platform, ultimately resulting in them receiving a co-sign. From being an unknown young person, to the most celebrated musician of the year,in less than a 100 days.
EXCECUTION
Established artists will be selected as our co-signers.
They will launch the competition by sharing beats/lyrics of a song they’re working on, then ask our aspiring artists to add their unique style to the song. This will be done using TikTok Duet and Instagram Reel Remix.
Together with the artist, we will select the best entry.
Finally, we will launch an EP featuring the collaborations between the upcoming and established artists.
VISUAL LANGUAGE
Our look and feel aims to emphasize the idea of collaboration using the MTN Pulse ovals from the CI. With those Pulsating oval i saw an oppotunity to create sound wave to best emphasize music.
The Pulsating oval allowed me to combine two images to create a look that speaks to collaboration and sound/music.
