Create a series of 15-second TV commercials that highlight Google Android's features: Google Gemini and Google Image Search.
Instant access to accurate information can be a game-changer. Google Android-Go equips you to confidently impress others, whether by exploring new experiences, wiser decisions, or navigating social situations.
We wanted to build on the idea with a messaging construct that speaks to the specific offerings in the brief. To bring this to life we used a different expression of the word “Thola”, which is “Z’thole” (Find yourself/Get yourself). with a subline that relates to each app. This allowed us to humanise our tech speak so that it feels more relatable when communicating with our audience, whilst still keeping to the same overarching idea of “Thola Zonke”.